Tuesday, August 26, 2014

Osh Kosh B'Gosh / Fall Campaign

Cover of Fall Catalog, Photography: Anna Palma, Styling: Studio Marcus Hay 

Online Imagery, Photography: Anna Palma, Styling: Studio Marcus Hay 

Online Imagery, Photography: Anna Palma, Styling: Studio Marcus Hay


Online Imagery, Photography: Anna Palma, Styling: Studio Marcus Hay

Online Imagery, Photography: Anna Palma, Styling: Studio Marcus Hay

Over Images, Photography: Anna Palma, Styling: Studio Marcus Hay

Over Images, Photography: Anna Palma, Styling: Studio Marcus Hay

Over Images, Photography: Anna Palma, Styling: Studio Marcus Hay

Over Images, Photography: Anna Palma, Styling: Studio Marcus Hay

Over Images, Photography: Anna Palma, Styling: Studio Marcus Hay

In store Images, Photography: Anna Palma, Styling: Studio Marcus Hay

In store Images, Photography: Anna Palma, Styling: Studio Marcus Hay

Catalog Images, Photography: Anna Palma, Styling: Studio Marcus Hay

Catalog Images, Photography: Anna Palma, Styling: Studio Marcus Hay

Catalog Images, Photography: Anna Palma, Styling: Studio Marcus Hay


For the recent campaign for Fall at Osh Kosh B'gosh, Studio Marcus Hay worked on a weeks shoot that included some shots in a studio with sets and props and other shots shot on location in Tarrytown, NY at a local school. 

It was a huge amount of fun to switch gears and to be working kids again, the energy is both crazy but exciting with carefully executed and considered schedules involving a revolving cast of kids present every day that worked like true professionals. 

It was a Back to School campaign which featured heavily online, In store and in printed catalogs and promos. The look was all about embracing the signature Osh Kosh blue, focusing on all colors inspired by denim with pops of yellow and pale gray.  

I had a wonderful team, Thanks to Harry, Mykl and Andrea for being such great sports, Andrea did an amazing job of crafting, hours of wrapping books, custom making pinwheels, potato sacks and dipped rulers. Thanks to Eric Pitra and his team for doing such an amazing job with the sets working to the designs of a vintage set of bleacher, gym ladders and lockers. 

We had a lot of fun with the props as you can see, It's so great to get paid to rediscover your childhood : ) Hope you enjoy the pics! 

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